That all sounds great, but it has taken way too long for Twitter to accomplish something so fundamental to the user experience. The company has a terrible track record on this front that cannot be ignored. As a longtime user I'm hopeful Twitter will get it right, but I'm not confident that will happen.
Twitter's users are slowly coming to the same conclusion as its investors: The company's leaders don't deserve the benefit of the doubt anymore. It's time for Twitter to grow up and make bold changes that might alienate a few million users in the short term but add hundreds of millions more down the line.
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