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Twitter lost the average Joe and Jane (and they may never return)

Matt Kapko | June 23, 2015
Almost 10 years and 302 million active users (MAU) after its launch, Twitter remains a confusing, social media free-for-all. While it's embracing change on the periphery, its namesake platform remains an increasingly lackluster and frustrating experience for users. If you don't regularly use Twitter now, the odds are you never will.

That all sounds great, but it has taken way too long for Twitter to accomplish something so fundamental to the user experience. The company has a terrible track record on this front that cannot be ignored. As a longtime user I'm hopeful Twitter will get it right, but I'm not confident that will happen.

Twitter's users are slowly coming to the same conclusion as its investors: The company's leaders don't deserve the benefit of the doubt anymore. It's time for Twitter to grow up and make bold changes that might alienate a few million users in the short term but add hundreds of millions more down the line.


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