Regulatory non-compliance is simply not an option. Customers today are aware that their data is being used and are willing to share it with retailers given the right enticements and privacy assurances. In fact, data privacy can act as a differentiator for smart businesses. Using data judiciously offers value adds to the customer who is then motivated to share further data. This greatly improves the rate of conversion and is a win-win situation for both the brand and the customer. Hence, instead of viewing regulations as a stumbling block, retailers should attempt to play it to their advantage by thinking out-of-the-box and making use of technology innovation to its full potential.
Anant Choubey is responsible for sales and marketing in the APAC region at Capillary Technologies and currently manages the firm's business across South East Asia. His prime focus is to strategize and expand Capillary in burgeoning market in South East Asia. He has donned many hats in Capillary over the years, from operations to client servicing to business development and has been instrumental in setting up Capillary's India business, before moving to Singapore to establish and manage South East Asia market.
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