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Traction Watch: Unmetric grows by helping marketers know what works, what doesn't

James A. Martin | May 21, 2015
Editor's note: Traction Watch is a new column focused obsessively on growth, and is a companion to the DEMO Traction conference series, which brings together high-growth startups with high-potential customers. The next DEMO Traction will take place in Boston on September 16, 2015. Growth companies can apply to present, attendees can register here.

Forbes named Unmetric one of 15 Social Media Companies to Watch in 2015. "Rather than taking hours or days to analyze data, Unmetric can analyze your marketing efforts in minutes and compare them to relevant competition," Forbes noted. "It even provides real-time alerts when content your competition posts is driving more engagement than usual."

On May 5, Unmetric announced Paid Post Detection, designed to give marketers analytics of any brand's paid vs. organic Facebook and Twitter posts and to compare engagement levels from one post to another.

Paid Post Detection is significant because Facebook doesn't publicly identify the number of posts on its site that are paid, making it difficult for marketers to easily differentiate between a competitor's paid vs. unpaid posts. This has been a problem some Unmetric users have cited. "As social platforms continue to add paid content opportunities, an even deeper understanding of what content is paid would be helpful," noted a user in his Unmetric review posted on G2 Crowd, a software review platform, before Unmetric's Paid Post Detection announcement.

 

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