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Tile Bluetooth tag helps locate misplaced keys, smartphones

James A. Martin | Aug. 19, 2015
The new Tile app and Bluetooth tracker offers several improvements over the first-generation product, including the ability to locate a missing smartphone and higher location-notification volume.

"Tiles are designed to be clean and modern, yet need to be durable and have the most useful possible functionality," said a Tile spokesman. "While the hardware will stay the same in order to maintain that functionality, Tile is always exploring ways to make the hardware more useful and we understand that means smaller for many of our customers."

Tile, and the competition

Not surprisingly, Tile has competitors. TrackR is a bit more expensive ($30 for one) than Tile ($25 for one). Buying in volume helps a little, though: four TrackRs cost $90 (versus $120 at full price), while four Tiles cost $70 (compared to $75).

TrackR uses a replaceable coin-cell battery that the company says lasts about one year. Tile's internal battery also lasts about a year but isn't replaceable. However, the company says it will replace your spent Tile with a fresh one at a discounted rate.

At any rate, you won't lose much money if you spend $25 on a Tile — and you just might find those mischievous keys.


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