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TIBCO announces new marketing application

Zafar Anjum | Sept. 10, 2014
TIBCO Engage delivers real-time interaction with customers to foster loyalty

TIBCO Software has launched TIBCO Engage, a Software-as-a-Service (SaaS) marketing application, the American infrastructure and business intelligence software company announced on 9 September.

The newly launched application enables businesses to interpret and motivate consumer behaviour in real time, through personalized experiences across any channel, TIBCO said in a statement.

TIBCO said its TIBCO Engage application harnesses the Fast Data platform and leading integration technology of TIBCO, connecting data from existing marketing, sales, and external communications channels to a behavioural engine that develops a deep understanding of individual consumer behaviours and motivations.

"We look to actively captivate our best customers with the most relevant content and storytelling. TIBCO helps us to more effectively understand our customers by activity so we can talk about running to runners, skiing to skiers and climbing to climbers," said Aaron Carpenter, vice president, marketing, The North Face. "Using TIBCO technology has helped us gain significant understanding of our customers to take those relationships to the next level. We are excited to use the advanced analytics options in the new TIBCO Engage application."

"Every company has a customer and it's no longer sufficient to have only a transactional relationship with that customer," said Wen Miao, senior vice president, TIBCO. "TIBCO Engage will empower marketers to move away from generic batch- and blast-marketing to personalized brand experiences across virtually any channel. We believe TIBCO Engage will become the essential real-time marketing application for every company to build a passionate and motivated customer base."



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