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Three ways to rapidly grow your start-up in Singapore and APAC

Simon Davies, Vice President, Asia, salesforce.com | Oct. 24, 2014
While the Asia Pacific start-up sector is vibrant and successful, there is opportunity to turbo charge this growth through technology.

Success stories like mobile e-hailing service, Easy Taxi provide inspiration to many in the Asia Pacific region looking to build a successful, fast growth, global business. However, it appears the majority of start-ups are a long way from achieving this kind of rapid growth and global success. According to Bloomberg, 8 out of 10 businesses fail within the first 18 months.

Gartner shared that profitability arises when customers are better engaged, make better advocates of the brand and possess more brand loyalty. This can only be made possible through aligning social, mobile and traditional channels, while improving processes through the introduction of technology to encourage engagement, better support communities and enhanced user experience.

While the Asia Pacific start-up sector is vibrant and successful, there is opportunity to turbo charge this growth through technology. Opting for the cloud, empowering staff with mobile devices and a focus on customer service are three key elements that start-ups can now easily look to, in order to reach the heights of growth and profitability.

Growth with the cloud
Technology can be a significant cost for business. However, savvy fast growth businesses can now instantly reduce their capital expenditure on hardware and software. The ability to quickly scale a cost efficient cloud service means businesses can respond to spikes in customer demand, while not overinvesting in technology.

For instance, Arcc Offices wanted a system that could grow alongside its business. The office space provider wanted to understand their customers as well as a personal concierge does, and kept a steady stream of information on file. However, the volumes of physical customer data grew too massive, and they looked to salesforce.com to provide them with an easy-to-use, cloud-based solution. Being software and hardware-free meant that employees could leverage shared experiences easily and have no space issues even as the amount of data they collect grows.

Run your business from your phone
The potential of smartphones and tablets to drive growth is massive. Mobile devices provide the ability for staff to take advantage of 'micro moments' to respond to business needs and customer requests.

There are smartphone apps available that can manage the core tasks of a business, while empowering staff to take advantage of spare time like waiting in line for a coffee or on the morning commute. Hipages.com.au, Australia's most visited building and renovation website is supporting its next phase of growth with technology, to empower its mobile workforce. Staff at hipages.com.au are provide with easy-to-use dashboards on smartphones and tablets, making it easy for them to review data including, the total level of customers, active jobs and feedback from consumers on trades. This provides all employees with an enhanced level of efficiency and productivity.

 

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