What this means is that IT functions that can better manage business demand, prioritise new strategic objectives and evaluate the impact of investment shifts are going to be much more responsive to the business' need for fast delivery of new apps and services. Key to this comes down to treating IT itself as a business, and managing it that way.
Good to Great - A Customer First Approach
In today's context, the term "customers" has taken on a much broader meaning. Customers no longer refer to users of business products or services but also to employees, and business stakeholders.
We're seeing two sides of the same coin -- on one hand, there is some level of satisfaction with IT efforts and performance. However, overall satisfaction in meeting customer needs still remains low. One of the most effective ways to improve this scenario is through having a keen understanding of the business and its needs by IT. For example, APJ application economy leaders are far more likely to have internal end users rate IT as "very effective" and line of business stakeholders to be "completely satisfied with IT". The survey revealed that leaders rated their IT effectiveness across seven categories in meeting the needs of internal users and employees as 154% whereas laggards only rated theirs at 68%.
Practice What You Preach
As we highlight the value of software, we also encourage our customers to do the same. Today, there is a wide array of off-the-shelf software solutions available to help IT manage their portfolios and businesses but we're noticing not many IT departments are utilizing them as much as they should.
Utilizing software can help enhance overall IT effectiveness and enable a shift from firefighting toward business strategy. We believe APJ application economy leaders are up to 1.5 times more likely to frequently use software tools to evaluate their performance with 145% indicating a frequent use of software tools compared to 93% from laggards.
Finding Your Silver Bullet
Business success today boils down to the effective and strategic use of IT solutions. We're at the inflexion point where disruptive technologies are moving to the forefront of businesses. Coupled with digital maturity, we believe CIOs are in the position to truly harness these technologies to enable effective business growth.
While adopting these best practices in this article may not be a one size fits all approach for all businesses, it's important for businesses to assess their overall objectives and tailor their IT solutions to help them achieve it. While doing that, refer to a clear roadmap laid out by industry leaders on implementing an effective IT function that will help your business thrive in the application economy.
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