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The Yield - Inside the mind of Mother Nature

Holly Morgan | June 12, 2017
As organisations begin to experiment with intelligent apps, The Yield founder and CEO, Ros Harvey, explains how the Australian start-up is racing ahead in agriculture.

"Users can now get today's evapotranspiration based on our accurate model of approaching 90 per cent and they could never get this before."

Fast-forward to 2017 and The Yield is now headquartered in Surry Hills, with staff in Sydney, Melbourne, Toowoomba and Hobart.

"We're moving forward with the release of Sensing Plus, which allows us to predict using artificial intelligence and then build crop-specific apps," Harvey added.

But in keeping with Harvey's character, The Yield won't be confined to Australian shores.

"How are we going to feed the world?" she asked. "We need to increase food production 70 per cent by 2050, when productivity in agriculture has been stagnant for decades and when we have to cope with growing input constraints and the unprecedented challenge of climate change."


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