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The unvarnished truth about Big Data

Debarati Roy | May 23, 2013
There are plenty who believe that beneath big data’s shiny exterior, companies will find a hollow ring of tin plating. Will big data reveal itself to be just another IT fad?

Batra, Malupillai and Iyer, for example, have had their head in the big data game since pre-2010.

Indeed there will be challenges for those chasing the big data dream. But which new technology doesn't? The cloud had plenty of skeptics before it's gotten accepted.

"Leaders who are currently using big data solutions are not shying away from the need to create solutions, and, as the technology matures, put in the effort required to integrate various solutions and make them work. I mean, that's always been the work IT leaders have had to do," says Chui.


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