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The top five myths of next-gen endpoint protection

Dhanya Thakkar, Managing Director, Asia Pacific, Trend Micro | Nov. 10, 2016
Recently, next-generation endpoint protection or next-gen AV has been getting a lot of press. But what does the term actually mean?

Myth #5: Only risky start-ups provide next-gen protection 

Many small start-ups make a lot of market noise that their technology is the silver bullet to solve all your endpoint security problems. The truth is, there is no one-solves-all panacea in cybersecurity - it takes multiple layers of defense and different technologies to achieve maximum protection. A proven endpoint security partner should ceaselessly evolve its endpoint protection solutions, and continually incorporate machine-learning capabilities that are able to adapt to new threats and find patterns on its own.  

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