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The promises of IoT and data management strategy

Zafar Anjum | April 24, 2015
In this wide-ranging interview, Mark Bentkower, Director of Systems Engineering, ASEAN, CommVault, talks about IoT and its promises in the context of other technologies and imperatives such as cloud, big data, virtualisation, security and data classification


Mark Bentkower, Director of Enterprise Solutions Asia Pacific, CommVault Systems

One of the key emerging tech trends of our times is The Internet of Things (IoT). It holds great promise and according to Frost & Sullivan data, in Asia Pacific, the IoT adoption is expected to grow to US$57.96 billion by 2020.

What does IoT mean in the context of other technologies and imperatives-cloud, big data, virtualisation, security and data classification? To understand this, we spoke to Mark Bentkower, Director of Enterprise Solutions Asia Pacific, CommVault Systems

So you think the IoT has great promises?

Oh absolutely. It's going to become a huge piece of the world economy. In the phone space alone, Broadcom, Ericsson, Cisco, Intel, IBM, Apple, General Electric, Ford, and there are all embracing this (IoT). Smart lightbulbs, toasters, CT scanners, and everything in between. By 2020, 30 billion connected devices globally - one out of five will be in China. There will be more users between India and China than it will be in Europe and in the United States. Aside from the Apple watch, there'll be other connected watches. So what other services are gonna come up with data? Will I have my healthcare information in my watch? If I'm unconscious, will the doctor be able to scan my watch and know what drugs I take, my medical history? That will make me, as a consumer, want to buy the product. Where the market is going, there will be financial incentives, for example, the car insurance company ask for information on how fast you drive, or where you are going. You might be rewarded for sharing your information with the company. So I do see the IoT becoming very big. 

Don't you think that this is something that will be happening first in the West and then Asia will see it a little later? 

It is happening here already (in Asia). You can see this in the Smart City initiative. Asian countries that have adopted or in the process now that are early adopters...


Governments for sure. South Korea's a big one and so are Singapore and Australia that are investing in this, but not necessarily that they are making a Smart City. The ones that are early adopters - Japan, Singapore, China, Australia and Korea - and the ones that are coming right behind it but will be the second wave will be Malaysia, Thailand, India and Indonesia. This is based on Frost and Sullivan data. 

In Asia, you will see this happening in manufacturing sector. Government sector will be later, but I think manufacturing and wearable tech. Not only the watches but the fit bits. The consumer has to come back and show the industry that there's an interest but the consumers that have been polled are already showing that by 2020, more than two-thirds of consumers around the world plan to buy a smart device and more than half plan to buy some wearable tech. The question for CIOs and people running data centers, is how does this change my life? The old-fashioned way of thinking was get everything that's important in the data center and build a really firm perimeter with lots of different kinds of firewalls, etc. This is great when everything is inside a data center. But now you got hybrid cloud, huge datasets, petabytes of data - there is no practical way that I can move it in time and we would have to buy so much disk to be able to accommodate my data. It's not practical. If I need to share my data with you, I need to give you a way in my cloud or network without compromising my data or ensuring that you don't see data that you don't have the right/access to. This is going to be a service. I'm going to have to come up as a CIO and say, "Now I'm going to be cleverer. I have to create an API for you, or web service of some sort, where I can control and authenticate every connection you do you and be able to relegate you certain kinds of data, and I have to transform that data into a format that's acceptable for you."


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