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The new rules of transformation, innovation and competition

Divina Paredes | June 2, 2017
NZ business leaders share lessons learned from using cloud technologies at the AWS Summit in Auckland.

Turin says since its launch in February, the accuracy of Oscar's responses has increased from 25 to 62 per cent.

"We get incredible results and data insights from our customers," she adds. "We know where our customer pain points are and this is able to impact our product roadmap."

This experimentation, the ability to do live development based on insight from customers, was enabled by the move to the AWS environment, she says.

"I just talked to a developer and he felt like he had limitless resources and all the tools to create."

"We are able to liberate our developers to create the best experience for our customers and innovate," she concludes.

Another speaker, Josh Robb, vice president of engineering at Pushpay, says the company moved its entire build pipeline to AWS.

This allowed the company's software developers to focus not on the technology in the background, but on their products and services.

"We don't have to worry about these things, we focus on creating value for our customers. We want to continue growing as fast as we can and being focused on value creation is a critical aspect of that."

Pushpay's main customers are churches and schools. The mobile app the company develops for these organisations, helps the latter engage with their respective communities.

He says today, Pushpay is the fifth largest publisher of apps in iTunes store, which is a well-regarded feat for a New Zealand company.

Jumping into success

The same themes of rapid iteration and meeting customer demands are also highlighted in the presentation of Katherine Maree Pace, CEO of ELANATION.

"The hardest thing for a startup is when you match a problem with a solution, you have to scale fast," says Pace.

"When you solve a real problem, the market jumps on it and you have 24 hours to respond."

She says having a dependable technology platform to do that is important.

Pace describes ELANATION as the world's first lifestyle technology company dedicated to the health and safety of kids.

She says that children are growing up as digital natives and as long as they are given technologies designed for adults, like iPads, "We are going to see an increase in childhood obesity, digital addiction and cyber bullying."

Pace says ELANATION aimed to address this issue with a combination of ''physical digital play''.

The company's wearable technologies, which include ETURBO, a device similar to FitBit, encourages children to walk.

For every step in the real world, the app powers up an avatar in a virtual world. Once the child hits 10,000 steps, the app unlocks a prize, like a video from athletes around the world teaching them new skills.


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