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The marrying of physical and digital in 2016

Kazuhiro Ozawa, Senior Director & General Manager of Regional Business Imaging Solutions Division, Canon Singapore | Oct. 20, 2015
What do enterprises need to look out for as print evolves in the New Year and how are they able to take advantage of print solutions to save cost, exercise control and use print to their advantage?

Embracing the new personalised customer journey
With digital media taking precedence in every single buyer journey, enterprises need to think about how to reach out to the new breed of customers. Rather than relying on mass outreach methods to reach out to consumers, enterprises need to think about how to offer a more personalised experience from the beginning, leveraging personalised content instead of mass printed flyers, for instance.

Consumers today have shown increased interest in keeping a physical copy of their memories. The tide of digitisation is slowly turning with this new breed of consumers requesting for personalised wedding photo books or wallpaper for living spaces.

As customers continue to demand a higher level of customisation, Canon sees renewed demand in the area of bespoke printing. To provide the right personalised experience to customers, enterprises should source for the appropriate professional print providers able to deliver specialised print materials from collectibles to mementoes, regardless of material or size.

 

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