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The 7 most important enterprise messaging trends in 2016

Retarus | Jan. 22, 2016
Retarus highlights the trends that will have a decisive impact on B2B communication companies for this year.

This vendor-written piece has been edited by Executive Networks Media to eliminate product promotion, but readers should note it will likely favour the submitter's approach.

As digitalisation continues to spread, interaction with partners and customers is becoming increasingly important for businesses. Efficient communication processes are therefore going to be even more important as one of the key drivers in the success of a business. 

Retarus, the global Enterprise Messaging Service provider, has identified seven trends that will have a decisive impact on B2B communication companies for this year:

  1. Workplace of the future: The modern office is moving to the cloud. In order to meet the growing user demand for collaboration and mobility and the IT demand for central and dynamic IT management, many businesses are moving to cloud-based solutions such as Microsoft Office 365. To ensure the best possible protection of their communication channels, businesses should extend Microsoft Office 365 using additional modules for e-mail security, compliance, and usability. Specialized e-mail security providers already offer reliable functionality that goes far beyond the basic functions Microsoft Office 365 provides. 
  2. Connected business: In the future, the success of a business will greatly depend on the extent to which it can abandon its old self-perception as a clearly defined unit. Developing extended cross-company ecosystems is going to become more and more important. Successful companies are not merely the suppliers of a given product. They have to continually interact with partners and customers, exchange information across platforms, and cooperatively make decisions. Using Enterprise Messaging Services can significantly optimize business communication processes.´ 
  3. Industry 4.0 and the Internet of Things: The Internet of Things (IoT) is becoming an integral part of the business supply chain. According to IDC, around 8.6 billion devices are going to be interconnected via the internet by 2020 in the Asia-Pacific region (excluding Japan). For these to reliably and automatically communicate with each other, divergent standards worldwide must be reliably linked. Within a network of people, processes, data and things, businesses benefit from Application Integration Services which can, irrespective of data format, convert received data into a suitable predefined target format which can then be utilized for automated onward processing. 
  4. Increased security requirements: With the growing network of devices in the IoT, the potential for exploits and malware attacks is also on the increase. Networked devices therefore must be able to reliably recognize and securely communicate with each other and detect intrusions early. Enterprise Messaging Services offer comprehensive encryption and authentication technologies thus supporting businesses in securing their communication networks.  
  5. Increased acceleration and innovation: In the age of digital transformation, companies have to fulfill customer wishes more quickly than ever to stay ahead of the competition. In addition to small batch sizes and a great product variety in conjunction with short innovation cycles and a short time to market, tailor made and reliable communication processes are of particular importance. Innovative communications solutions from the cloud seamlessly integrate into existing IT infrastructures and are easily adaptable to meet new requirements at all times. 
  6. Multi-channel communication: With increasing mobility, customers buy when, where, and how they like it. Businesses must be able to target their customers with relevant offers at any time and any place as the "magic moment" of a customer actually wishing to purchase cannot be missed. The quality and reliability of the various means of communication are of utmost importance in this respect. Information is sent to each recipient by their preferred method via web-based delivery platforms. A homogeneous corporate design creates a high level of recognition for the brand and the service promise behind it. 
  7. All-IP: SingTel, Asia Pacific Telecom and many other telecommunication providers in Asia are going to completely switch to an IP-based data transmission system in the coming years. Businesses will have to progressively focus on meeting the accompanying challenges. Massive data losses and connection failures can occur for example when sending fax documents over IP-based networks. This in turn can result in substantial disruptions to business related communication. With the help of managed fax services, businesses can ensure flawless fax communication in VoIP environments. 


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