For existing users, there’s not enough advantage unless you fall in what I think is a relatively narrow band of people who need more than sync and want individual or team sharing. If you’re one of them, this is the ecosystem for you.
For new users, the cost is simply too high for the current utility offered. While I trust that Smile will continue to expand and develop its product, the subscription price is not far below Slack’s paid tiers, and Slack is a vastly more complicated and sophisticated communication system. The business price isn’t far below entry-level customer relationship management (CRM) software that includes form-based responses that are fully integrated with incoming and outgoing email.
A future version of the TextExpander ecosystem may fulfill Smile’s goals in making this business-model switch, but the current version falls short for the price demanded.
Update: This review was updated to include information about the terms of service noting TextExpander is unsuitable for government users.
Sign up for CIO Asia eNewsletters.