Time for change
The growth of IoE is outpacing the growth of the traditional market today, with some estimating the market to be worth as much as $US15 trillion. Nimble Storage Asia-Pacific and Japan channel sales director, Theo Hourmouzis, said such a number represents an opportunity for everybody in the technology industry. "Resellers and partners will see significant activity of continuing to build out infrastructure to support customer IoE initiatives," he said.
Hourmouzis said IoE initiatives are already starting to take form, with some local governments building "smart cities" and leveraging the infrastructure experience of the existing channel. "The other opportunity is to build capabilities around data analytics," he said. "These organisations will be hit with this enormous amount of data and will struggle to find ways to make it useful, so this presents another significant opportunity."
To capitalise on the rise of IoE, Fusion-io Australia regional manager, Greg Beale, said it is important to understand what solutions provide a cost-effective performance tier to the storage architectures for public and private Cloud infrastructures.
"There is an opportunity for resellers to embrace the fundamental change in thinking required to add performance cost-effectively to storage architectures," he said. Beale adds it is the more progressive firms that are quickly adopting the "new paradigm of application acceleration" to take advantage of the opportunity presented by IoE.
One suggestion Pure Storage products vice-president, Matt Kixmoeler, has for resellers and partners is to talk to customers about the scale IoE will demand of their services. They can then discuss how the architecture can be modernised so they are better positioned to take advantage of the opportunities. "IoE will force Cloud, service, and SaaS providers to look at every layer of their architecture to improve scale and reduce response time, as well as advancing from spinning disk to flash as the 'last mechanical bottleneck' in the datacentre," Kixmoeler said.
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