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Tech throws its weight behind marriage ruling ... with rainbows, emojis and software

Zach Miners | June 29, 2015
When the Supreme Court issued its historic ruling on Friday legalizing same-sex marriage across the U.S., many of the biggest technology companies embraced the decision with characteristic flair through social media, on their sites, and with tools that others could use to show their support as well.

Snapchat got in on the action, too. The photo-sharing app created a themed Live Story around the ruling, called "Marriage Equality," which let users post photos and videos to a feed that everyone else could see. Part of the feed contained a video showing people celebrating outside the Supreme Court.

Interest in the ruling, at least initially, appeared to be higher in the U.S. than in other countries. Google searches around gay marriage were concentrated primarily in the U.S. and Canada, according to a Google Trends report.

But the Snapchat feed was made available to users globally, as was the Facebook rainbow filter.

 

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