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Tata Communications' Media Ecosystem to help broadcasters cut distribution costs

Nurdianah Md Nur | July 30, 2015
Red Bull Media House and China Telecom Global are leveraging Tata Communications' global media platform to manage, store and distribute their online content.

Broadcasters can now meet the needs of content-hungry consumers by leveraging Tata Communications' Media Ecosystem.

The new platform is said to enable seamless global transport and management of content as a cloud-based managed service, and support global media distribution requirements, over-the-top (OTT) and mobility applications.

"Our Media Ecosystem allows broadcasters to get content from anywhere in the world, and format it for the various distribution systems used by different countries," said Brian Morris, Tata Communications' Vice President & General Manager for Global Media & Entertainment services.

The platform features asset management, workflow management, cloud-based playout, automation and control, storage and OTT platforms as a service. All these components are supported by Tata Communications' network services that run across 300 points of presence worldwide, said Morris.

Morris explained that the Media Ecosystem is designed to be cloud-based to help broadcasters reduce their expenditure on the infrastructure that supports content distribution. "A large media house will typically run three to five media centres that rely heavily on hardware that are expensive to operate and require upgrades over time. Since our ecosystem is hosted on the cloud, broadcasters will just need to buy what they require, thus reducing their capital expenditure."

In April this year, the Red Bull Media House announced that it has chosen Tata Communications as its global connectivity and innovations partner, said Morris.

Red Bull Media House produces a broad range of formats and offers more than 1,000 hours of content to broadcast channels and digital platforms around the world. Under the partnership, Tata Communications' Video Connect Service - a component of the Media Ecosystem - will be used to ensure maximum uptime, reliability and premium quality of video delivery for the media house's new channel, which is due to launch next year. The two companies will also work together to foster innovation in service and product development for the media house.

Furthermore, Tata Communications has been appointed the preferred media connectivity partner for Red Bull events globally. Using the Media Ecosystem, Tata Communications will be responsible for transmitting live data over its fibre network to the Red Bull Media House headquarters in Austria, said Morris. 

Tata Communications is also providing its Media Ecosystem to China Telecom Global to enable and manage media content for customers in China and globally.

Under the partnership, China Telecom Global will leverage the global reach, quality and reliability of Tata Communications' Global Video Network for all their live sporting events in China. According to a joint press release, the partnershipis spurred by Tata Communications' successful delivery of the 2015 World Figure Skating Championship from Shanghai to Japan for the telco in March this year.


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