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Take care of your clients and close the deal with one of these CRM apps

Liane Cassavoy | April 30, 2015
Where would you business be without your customers? Likely out of business, right? Managing your clients and finding and engaging potential new clients is vital to keeping a business running. That's why a proper CRM solution is a must. Here are three CRM apps that take different paths to managing customer relations.

If you're a very small business looking to get started with CRM — especially if you need integrated Project Management — Insightly is a good choice.


Nimble's CRM solution is all about relationships — and today, many of those relationships take place on social media. Nimble focuses on precisely that, bringing information from various social networks together in one central location.

Nimble does not offer a free version past its 14-day trial period; after that, you pay $15 per user per month. That's slightly more expensive than Insightly's and Zoho's entry-level paid versions. But anyone who uses social media to conduct business will appreciate Nimble's bent. It brings in all of the different communications from your contacts — including status updates, tweets, emails, and more — and allows you to see them through the lens of a CRM tool, with features like deals and activities.

The mobile app, available for Android and iOS, is well designed and easy to use, allowing you to see Nimble's Contact Cards for all of your contacts. What it doesn't offer is the overview that the Web-based app has, where you see a list of engagement opportunities from important contacts, birthdays and job changes, and more. The Web version also shows more useful details about your contacts — shared contacts, for example — that the mobile app lacks.

Overall, Nimble is a great tool for managing and engaging with your contacts, especially if you rely on social media for your business. But its mobile app is missing some key features found in its Web-based version.


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