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Sushi Tei and Minor Food adopt self-ordering tablets to improve customer experience

Nayela Deeba | July 21, 2017
The move also helps the companies improve their competitiveness and profitability even as the restaurant industry faces a shortage of manpower.

Self-ordering tablets
Self-ordering tablets that use Smart Tab eMenu solutions at one of Thai Express' outlets in Singapore.

Credit: TabSquare

Japanese restaurant chain Sushi Tei and food and beverage company Minor Food  are now offering self-ordering tablets in their outlets in Singapore.

The move also helps the companies improve their competitiveness and profitability even as the restaurant industry faces a shortage of manpower. 

Leveraging TabSquare's Smart Tab eMenu solutions, the tablets allow customers to browse the menu, get recommendations based on their preferences,  place orders, redeem their vouchers, view bills, make payments, and give feedback directly from the device.

This has enabled Sushi Tei to "introduce seasonal menus expediently, promote high value items, best sellers and specialties consistently" across all its restaurants, said Chiraj Tejuja, Co Founder and Head of Sales at TabSquare.

He added that SmartTab has allowed the Japanese restaurant to "harness the power of big data analytics for menu engineering, data-driven up-selling and cross-selling which can help to increase the average check by up to 10 percent."

As for Minor Food, it has been able to achieve consistent customer service delivery and increased its service staff's productivity as SmartTab eMenu automates the front-of-house processes. It was also able to get better insights to consumer behaviour and spending patterns by applying TabSquare's advanced analytics to its transaction and interaction, said Arth Prakhunhungsit , CEO of Minor Food Singapore.

Minor Food has over 1,900 restaurant outlets in Southeast Asia, Middle East, Australia, China and Europe. Some of its well-known brands in Singapore are Thai Express, Basil Thai Kitchen, Poulet, Xin Wang Hongkong Café, Riverside and Buffet town. 

 

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