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SugarCRM goes after Salesforce.com with new interface, emphasis on lower cost

Chris Kanaracus | Nov. 13, 2013
SugarCRM is hoping to gain inroads against its much larger rival Salesforce.com with a revamped user interface.

SugarCRM recently accepted about $40 million in venture funding from Goldman Sachs. That money "leaves us in a very, very strong place from a balance sheet perspective," Augustin said.

While SugarCRM has long been expected to file for an IPO, Augustin declined to comment on the timing of such a move, although he confirmed that the ultimate goal is to go public.

SugarCRM also seems to be downplaying the fact it is built on open-source software.

"We don't lead with open source in a sale," Augustin said.

In general, SugarCRM focuses its own engineering efforts "on end-user functionality at the application level," Augustin said. "The place where we get contributions is testing, porting, integrations, all of those things." Its first Twitter integration, for example, came from a community contribution.

If and when a community feature becomes a must-have for the commercial version of SugarCRM, the company starts supporting it commercially, Augustin said.

 

 

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