When the Internet of Things truly comes to life businesses of all shapes and sizes are going to have to be clear about their purpose. Data can be seductive, it offers a wealth of possibilities, but companies need to focus on using data to create genuine opportunities that allow them to push the boundaries of their industry without losing sight of who they are. That will require a new way of thinking and collaborating internally and with partners across industries. One thing I am sure of though - by 2020 we will all have a different relationship with data.
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