Myers says the pace of competition in the digital economy makes it imperative that people in lines of business are able to access, gather, and analyze data quickly.
While providing easy-to-use analytics tools to an analytics-aware workforce sure seems like smart business, Brown warns that it's not enough if you're serious about analytics.
"Without training," she says, "most people won't understand what can be done with the data, what's realistic and what's not, or how personal examples relate to the business."
And that is where Fitbit comes in.
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