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Software licence optimization critical to enterprise app store success

Steve Schmidt, VP of corporate development, Flexera Software | May 2, 2013
Gartner recently predicted that 25% of organizations will have their own app store by 2017, and while app stores can improve flexibility and empower staff, once the floodgates open it can be incredibly difficult for enterprises to manage software licensing, control entitlement and track actual software usage.

Given how expensive enterprise software is, failure to consider all of the above issues can create an unbearable pain for companies trying to implement enterprise app stores. So how can companies deliver the "bling" without the "sting"?

Companies need to think about application usage management as an overall strategy to maximize the value of their software assets across the entire license lifecycle. This includes implementing an enterprise app store environment that is tightly integrated with organizations' essential software license optimization and application readiness systems.

These back-office systems are implemented to ensure companies derive the most value and efficiency from their software licenses -- by ensuring continual software license compliance and optimization, and by providing automated application migration, compatibility testing, packaging and deployment capabilities that help keep store shelves stocked with apps that are ready for immediate delivery to the user's device of choice.

Smart companies have already implemented these systems to manage the software license lifecycle. So finding an enterprise app store that is tightly integrated into those systems makes sense. According to Gartner:

Investing in an enterprise app store that is tightly integrated on the back end with these systems will provide the familiar, intuitive, iTunes-like experience employees want when accessing the enterprise apps they need to do their jobs. But doing so will also provide CIOs, CFOs and CEOs the confidence of knowing that the organization's strategic software assets are still being managed cost-effectively and efficiently.


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