"I liken [social media certifications] to a driver's license: You may have one, but that doesn't mean I want to get in a car with you," he says. "A certification could get you in the door, but it doesn't mean you can do the job."
Newhouse's Ward, though, says anyone can benefit from social media education.
"Digital literacy and social media etiquette shouldnt be for the select few in social media-businesses should be training employees," he says. "We want to make sure the students can fly the plane and by the end of it, the certificate means something because they can effectively contribute to a business."
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