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Snapchat’s Bitmoji integration shows the promise and problems when apps collide

Oscar Raymundo | Aug. 1, 2016
Snapchat and Bitmoji were a match made in heaven, but don't expect a Snapchat App Store anytime soon.

That strategy seemed to be at play again with the acquisition and integration of Bitmoji. Considering Snapchat is very hands-on when it comes to new features and products appearing on its ecosystem, we’re probably never going to see Snapchat launching an app store for third-party services, so that users can pick and choose which selfie lenses and cartoon avatars to use in their Snaps. And maybe that’s a good thing. After all, it took only one popular integration to crash the Snapchat servers. Can you imagine what would happen if Snapchat wanted to bring aboard Pokémon Go?

To use Bitmoji in Snapchat, you first have to create your character with the Bitmoji app. Once you’re happy with your avatar, head to your Snapchat settings and tap “Bitmoji.” On this page, you will be able to link or edit your Bitmoji.

 

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