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Singapore merchant deploys NetSuite

Anuradha Shukla | April 8, 2016
Streamlines business operations for the multichannel merchant.

NetSuite is supporting rapid international growth for Teak & Mahogany, a Singapore-based B2C and B2B merchant of fine outdoor and indoor furniture and accessories.

NetSuite is streamlining the merchant's business operations and providing operational efficiency to this end.

The deployment has provided Teak & Mahogany with end-to-end business efficiency and strong growth in sales to hotels, restaurants, bars, condominiums and other commercial buyers, as well as growth in its retail business.

This has resulted in a 300 percent gain in net profitability between 2014 and 2015 for the merchant.

"Our goal with NetSuite from the start was to expand the business and there's no doubt NetSuite has played a big role as we have increased our profitability," said Philip Jensen, Teak & Mahogany co-owner and marketing and export manager. "NetSuite gives us outstanding flexibility and fantastic real-time data that shows us how the company is doing at any time."

Manual management

Prior to NetSuite, Teak & Mahogany used Excel to manually manage inventory and order fulfillments.

This resulted in regular miscommunication, manual data errors and poor productivity. Also, it was difficult to make informed business decisions due to a lack of real-time visibility into key business metrics.

NetSuite was chosen by Teak & Mahogany after evaluating several alternative solutions, including Microsoft Dynamics NAV (Navision) and SAP.

The merchant specifically selected NetSuite for its rich functionality and flexibility in a single, integrated and scalable solution, based on a cloud architecture that delivers anywhere, anytime access and minimizes IT resource requirements.

"Teak & Mahogany is one of the growing number of businesses in Asia Pacific turning to NetSuite to help realize efficiencies and support rapid growth," said Zakir Ahmed, Vice President and General Manager, NetSuite Asia. "Teak & Mahogany's impressive gains in profitability are a strong testament to the potential benefits of running a business on a unified cloud-based system."


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