Or instead of focusing on their differences and fighting for the same budgets, the CIO and CMO can come together at this critical juncture in the evolution of their business. They can realize that they have the resources to genuinely support each other, that they each have core competencies that the other can learn from, and that they have overlapping yet reinforcing responsibilities for improving how the business works.
Is this the right way? For most organizations, we don't know yet. But one thing is clear: Big data is coming, and someone is going make it change your organization. Who will it be?
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