I spend most of my day working on a Mac (well, yeah, duh, I work for Macworld), and often I need to transfer a snippet of text from my Mac to my iPhone or iPad. As it turns out, that's not really a no-brainer type of task. For example, if I want to transfer a snippet of text, I have to paste it in Evernote or Notes and then sync my devices, or I can email it to myself.
With Scribe 1.1 (Mac App Store link), I no longer have to figure out which app I want to use to transfer a snippet from my Mac to my iOS device. All I have to do is press Command-Shift-X while Scribe is running on my Mac, and the selected snippet gets transferred over to the Scribe app on my iOS device. (Scribe works only in one direction, from your Mac to your iOS device.)
Scribe requires software on both the Mac and iOS device. The Mac app is $3, while the iOS app is free. Scribe also needs Bluetooth LE, so it won't work on older Macs and iOS devices; a list of compatible devices can be found on the Scribe website.
Scribe can be set to launch at login on your Mac and be always on in the background. When you want to copy something over to you iOS device, you select the item — text or image — and press Command-Shift-X, and the item is saved to Scribe's clipboard and then sent to the Scribe app on iOS. Unfortunately, you can't reconfigure Scribe's keyboard combination, but you can use a Services menu selection that you can access by right clicking on your selected item or through an app's Services.
Scribe on the Mac looks for your iOS device via Bluetooth. If you have Bluetooth Sharing off (Settings > Privacy > Bluetooth Settings) on your device, you have to launch the Scribe iOS app in order to establish a connection. If Bluetooth Sharing is on, then the connection and transferring of data can occur in the background without having to launch the Scribe iOS app.
With Scribe 1.0, items that you copied from your Mac appeared in the Scribe iOS app, where you can copy the snippet and then paste it into another iOS app, start an email or send a text message, or you can tap the Share button to use the snippet in a tweet, assign an image to a contact, or print. You can save images to the iOS Photos app, but you have to make sure you've granted Scribe access to Photos (Settings > Privacy > Photos).
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