5. Don't force users to run your app instead of visiting the corporate website, and don't make them go to the mobile version of the site (but do make a mobile version available). Mobile screens are getting bigger, and 4G cellular service makes the Web much more usable on mobile devices. Tablets in particular don't need a dumbed-down mobile version of your website.
Mobile browsers are improving. Instead of thinking that you can build an app that replaces your website, concentrate on improving the user experience and utility of the mobile version of your website.
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