SAS Singapore's long-term target is to work with tertiary institutes to increase business analytics skills among students, according to Bill Lee, country manager, SAS.
"Establishing strategic partnerships with several of Singapore's key tertiary institutions was a significant highlight for me," said Lee, as he reflected on his organisation's performance in 2011. More crucially, reaching out to students can have an indirect effect in increasing mindshare for SAS when they graduate and enter the workforce.
In November last year, SAS Singapore and Temasek Polytechnic opened an analytics centre for students to use SAS tools and gain access to SAS experts. SAS already has a centre with the Singapore Management University.
Globally, SAS clocked 12 per cent growth last year, posting US$2.725 billion in revenues. The Asia Pacific contributed to 12 per cent of SAS' total revenue. This region is further divided into North Asia Pacific which consists of Japan, China and Hong Kong, and South Asia Pacific which covers Australia and Singapore.
While the vendor does not provide breakdowns on individual countries, Lee acknowledges that Singapore is the second largest revenue generating country after Australia for the South Asia Pacific region.
Looking ahead for the coming months, Lee said SAS will continue to develop mobile offering. "We will be looking to extend the reach and usage of customers' existing business analytics infrastructures to enable them to respond to market changes with even greater agility," said Lee.
However, analytic tools remain too resource-intensive for current smart devices to cope with. Right now, the available software offers overviews, and is used by senior management as well as C-suite personnel.
Lee also has high hopes for High-Peformance Computing portfolio, which promises to reduce processing time for computational requirements from days to minutes through parallel job execution.
In Singapore, organisations in the finance sector, telcos, and public sector agencies involved in homeland security are interested in or already deploying tools from High-Performance Computing, said Lee.
Sign up for CIO Asia eNewsletters.