KUALA LUMPUR, FEBRUARY 24, 2011 - Business analytics firm SAS Malaysia's channel partners have hit double digits by increasing their contribution to company software sales revenue from 8 per cent to 30 per cent in just three years, said the company.
SAS Malaysia Senior Manager Alliance and Channels Jonathan Lee said this achievement was derived from the growth of SAS Malaysia's local channel partner base from five local channel partners to 25 partners in a period of 36 months. "With the successful roll-out of SAS Malaysia's channel partner strategy, we are seeing success with the increased contribution by our partners that represents a third of the entire SAS Malaysia software revenue today."
"SAS Malaysia's channel partner strategy is to predominately expand business analytics usage and achieve better reach into the 'white spaces' of the Services, Manufacturing, Retail and Healthcare sectors - which consists of SME organizations increasingly seeking to adopt some form of Business Analytics solutions to boost their business' operational competitiveness," said Lee.
"As a world-class Business Analytics solution used by very large international businesses, SAS definitely gives an edge to local channel partners who now have an additional selling point - in terms of strong data insights capability, for their in-house solutions," he said.
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