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SAS adds strength to Malaysia's national Big Data drive

AvantiKumar | April 17, 2015
The new collaboration with MDeC includes the forming of a Centre of Excellence to promote high-impact BDA projects.


Photo - (From left) Mohd Razaleigh bin Zainal, Corporate Communications & Marketing VP, MDeC; Andrew Tan, Managing Director, SAS Malaysia; Mikael Hagstrom, Executive Vice President, SAS; Ng Wan Peng, Chief Operations Officer, MDeC; Dr. Karl Ng, Director, Innovation Capital Division, MDeC; Tan Yen, Regional Vice President, SAS South Asia; Queenie Wong, Head of Data Management Centre of Excellence, SAS Malaysia.


Malaysia's national Big Data Analytics (BDA) initiative has been strengthened by another major industry partnership, this time between ICT agency Multimedia Development Corporation (MDeC) and business analytics firm SAS Malaysia, which involves the forming of a Centre of Excellence (CoE) to demonstrate high-impact BDA proof of concept (PoC) projects.

During the signing of the memorandum of agreement (MOU) in Kuala Lumpur, Ng Wan Peng, chief operating officer at MDeC, said, "MDeC is excited to sign a MoU with SAS to establish a BDA Centre of Excellence (CoE).  Our collaboration with SAS will further strengthen our national network of BDA CoEs for the industry and public sector."

"The SAS BDA COE will mobilise the country's top BDA experts to develop national high-impact use cases and proofs-of-concept to drive BDA adoption and innovation, and build a conducive BDA ecosystem," said Ng.

"Our collaboration with SAS will see MDeC drawing upon our competencies in national BDA thought leadership," she said. "We will manage the overall National BDA CoE program by facilitating and supporting the POCs, and jointly promote the CoEs and the PoCs via national platforms."

"We are excited with this opportunity to collaborate with MDeC on the CoE to develop high-impact PoC for key sectors by leveraging SAS's industry leading analytics capabilities," said SAS Malaysia managing director, Andrew Tan. "SAS has a long history and proven success of working with oil and gas, telecommunications, banking and manufacturing industries to provide them with predictive insights and helping them to develop their BDA expertise."

Tan said that some of the PoCs that SAS had completed include helping a manufacturing company to optimise product yield, an oil and gas company to predict machinery failure so as to avoid possible outages as well as a telecommunications company to predict customer behaviour.

 The next steps

"We are aware that despite the advances in analytical technologies to help organisations make better fact-based decisions, many are still struggling with aspects of how and where to start, how to take the next step and how to change their internal culture on using analytics," he said.

"It is our aim that the CoE will provide a good showcase of industry-specific BDA implementations that will help organisations in both private and public sectors deal with these challenges and accelerate their BDA adoption by leveraging best-in-class technologies and practices," he said.

The BDA CoE, which will be located at SAS' office in Malaysia, is to be include further collaboration between MDeC and SAS Malaysia to identify and use complementary capabilities and develop joint go-to-market offerings. SAS is also part of National BDA Innovation Network established by MDeC in January this year.


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