The biggest interest in ByDesign has been from large SAP ERP customers who are looking to use it in a "two-tier" deployment, with ByDesign run in a new division or subsidiary and tied back to the core system, according to Wang. "The sales teams worked very hard to keep those customers from buying," he said. "They contributed to its failure."
As it stands now, ByDesign faces a mixed future, according to Hamerman. On the one hand, most of SAP's cloud software revenues are coming not from ByDesign, but from companies it acquired, such as Ariba and SuccessFactors, he said.
That said, "I think there's a play in the market for SaaS ERP," Hamerman added, pointing to products from Kenandy, Rootstock, Plex Systems and NetSuite.
Hoping to capitalize on any unease within the Business ByDesign installed base, Kenandy and NetSuite have both quickly moved to announce migration programs to their products.
Don't count ByDesign out, however, according to Wang.
"The product will be reincarnated on HANA, and hopefully that will put it on the right path to customers who seek a ByDesign footprint and functionality at a reasonable price point," he said.
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