SAP AG (SAP) has reported double-digit percentage growth for the Southeast Asia region in the third quarter of FY2013 (Q3 FY13). Major drivers for this growth are the company's cloud offerings and SAP Database & Technology.
The increased adoption of SAP's cloud solutions in the region is due to a number of noteworthy customer wins. In particular, Sunway Construction Sdn Bhd (Malaysia), Thaioil Group (Thailand) and Atlantic Gulf & Pacific Company, Inc. (The Philippines) have signed deals with Ariba, an SAP company that offers a cloud-based business commerce network.
In addition, SAP Database & Technology recorded double-digit growth in Q3FY13 in the region. This market category includes products such as SAP HANA, SAP Sybase Adaptive Server Enterprise, SAP Sybase IQ, SAP NetWeaver, and SAP Information Management.
SAP's efforts in e-commerce have also born fruits. Understanding that customers today shop through various channels, SAP-owned Hybris offers a commerce platform that enables companies to implement omni-commerce strategies. Through the platform, companies can unify customer interactions and transactions across products, brands, geographies and communication channels. According to SAP, Hybris saw momentum in Southeast Asia with key customer wins in Indonesia and Singapore in this quarter.
"Our acceleration plan for the region is bearing fruit and this is being reflected in SAP's strong performance in Southeast Asia," said Francois Lancon, president and managing director of SAP Southeast Asia. "We had strong execution this quarter and are well positioned to further leverage our strength in cloud, in-memory and commerce solutions."
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