"Customers want choice. They aren't interested in being locked up in a stack with no choice, and suffering price pressure as a result," he said.
He acknowledged that company did recently offer a HANA-optimized, SAP-branded server through its website, but said most servers for HANA will be provided by SAP partners.
"We don't want to be a hardware company," he said. "We think it's better to specify the hardware requirements for HANA in sufficient detail that you can be sure it will work."
In addition to talk of strategy, Snabe mentioned improvements to SAP's Customer OnDemand offering for marketing and sales staff. This has been extended with a new home page, offline capabilities for the related iPad app, and the addition of a self-service portal with telephony integration and a link to social commerce company Bazaarvoice.com for customers of SAP's customers.
Cebit, at the fairgrounds in Hanover, Germany, runs through Saturday.
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