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SAP, Google gearing up Google Apps, Business ByDesign integration

Chris Kanaracus | Dec. 21, 2011
SAP and Google executives on Tuesday provided a preview of the companies' plans to tie their respective cloud-based business applications together, but a number of details have yet to be finalized.

While the planned partnership could bring Google and SAP closer together, it's not clear if the relationship will ever be something approaching exclusive. For one, Google already has a high-profile partnership with Salesforce.com, which has been becoming a closer competitor to SAP of late. Salesforce.com recently announced the acquisition of startup Rypple as the first step in building a human-resource software division. The move came shortly after SAP's high-profile, $3.4 billion acquisition of HR vendor SuccessFactors.

Still, the move makes sense for both SAP and Google given the broad opportunities for cross-selling it provides. SAP claims some 88,000 small to medium-sized business customers, while Google says 4 million businesses use Google Apps.

 

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