For one thing, there are a number of differences between Salesforce1 mobile app and the full Salesforce.com site, Martens noted. "[It] seems like there's a fair amount here for users to digest," she said. "I'm curious if this situation persists or it's mostly to do with the initial release of Salesforce1."
Overall, Salesforce.com's strategy now "is to foster an attitude of developing apps first for the small screen and then extrapolating out to the larger devices," analyst Denis Pombriant of Beagle Research said in a blog post on Thursday. "This idea, while not new, supports the notion of mobility and the move from business conducted at the desktop to doing business anywhere, anytime. Salesforce has the luxury of pursuing this approach because it took care of things like social orientation and marketing earlier so that it is now free to go after this next phase of computing."
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