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Pencil Banner launches help-desk service

Chris Kanaracus | Jan. 31, 2012 on Tuesday unveiled a new SaaS (software as a service) help-desk application called that can reach end users through social networks like Facebook and Twitter.

The companies' rivalry has been fairly friendly to date. Zendesk has been a longtime partner and its website describes the companies' relationship as "fantastic." Zendesk has even pledged to raise some $1 million to support the building of a new children's hospital in San Francisco. In 2010, CEO Marc Benioff and his wife gave that fundraising effort an early boost with a $100 million donation.

But views more as a potential competitor to more ad-hoc ways small-business owners are handling customer service now, such as through email, Bard said.


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