One questioner noted that this approach constitutes a move into "business transformation" for Salesforce.com, a pursuit that comes with higher expectations on the part of customers.
"In a lot of cases we just apply our model to their business, and they start to become a lot like our business," Benioff said. "I see Coca-Cola as a cloud company, I see Toyota as a cloud company."
All these companies are looking to transform and change because they want to grow," he added. "There's all these vehicles for transformation today. They need a catalyst. If we can be a facilitator for that, great."
While Salesforce.com has grown rapidly in recent years toward US$3 billion in annual revenue, the growth opportunities may only be just starting, Benioff suggested.
"The next generation of leaders has come up, the next generation is getting promoted and the last generation is going out," he said. "That's what's happening at a lot of our customers. The people who made that Oracle decision, that SAP decision, they're not there anymore. Because in the last five to 10 years, all the seats have changed, and the new people are modern, up-to-date people. Their brand preference on technology has changed."
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