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Salesforce unveils Wave, its play in cloud analytics

Chris Kanaracus | Oct. 14, 2014
The knock against has long been for its lack of robust analytics, but the company is hoping to change that perception and challenge the competition with Wave, its sixth discrete cloud service.

At first, Salesforce wanted to charge customers additional money for Analytics Edition, drawing protests from some who believed the capabilities should have been included in their existing subscriptions given the long-standing shortcomings in core reporting.

Salesforce quickly relented, saying Analytics Edition would be added at no charge.

"None of us missed that little episode two years ago," Buscemi said. "We continue to enrich and significantly move forward the Salesforce1 reporting. Customers will continue to get it at no charge to them. That continues to get better."

"What's important to know is that while we will charge for [Wave] separately it's going to be clear to customers there's a sizable incremental value," she added.

Salesforce's reporting is suitable for a single organization, while Wave is meant for analytic scenarios that cover multiple organizations as well as third-party data. It's also possible to extensively customize Wave, she said.

Wave will be generally available this month. Customers will be able to go to the Apple store and download a "playground" version which contains some sample data sets, Buscemi said.

The paid version will have explorer and builder user types, along with a Wave platform subscription fee. Platform pricing is based on the number of users. There will be no limit on data storage nor will the data storage count against customers' allotments for their main Salesforce applications.

Specific pricing will be announced during Dreamforce, which continues through Thursday in San Francisco.


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