Subscribe / Unsubscribe Enewsletters | Login | Register

Pencil Banner

Salesforce takes a shot at Zendesk, Freshdesk with Desk.com upgrade

Chris Kanaracus | June 18, 2014
Salesforce.com wants to be the go-to option when small and medium-sized businesses decide they need better customer support software, with a series of updates to its Desk.com application.

Tthe market for SMB help-desk software is substantial, given the presence of millions of small companies in the U.S. alone. The rise of social media and mobile devices in turn has made it easier for customers to reach companies they do business with and places pressure on companies to respond with better support.

Seka echoed the notion. "Gone are the days of customer support being the check box," she said. "Now it's the most important tool in the arsenal. Smart companies are creating a support road map that sits right alongside their product road map."

 

Previous Page  1  2 

Sign up for CIO Asia eNewsletters.