Tthe market for SMB help-desk software is substantial, given the presence of millions of small companies in the U.S. alone. The rise of social media and mobile devices in turn has made it easier for customers to reach companies they do business with and places pressure on companies to respond with better support.
Seka echoed the notion. "Gone are the days of customer support being the check box," she said. "Now it's the most important tool in the arsenal. Smart companies are creating a support road map that sits right alongside their product road map."
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