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Salesforce Marketing Cloud aims to blur the lines between marketing, sales and service

Katherine Noyes | June 18, 2015
Marketers have long struggled with the challenge of engaging customers across channels, but an updated version of Salesforce's Marketing Cloud could help.

Finally, through Salesforce's partnerships with Facebook and Twitter, Active Audiences now enables marketers to reach customers and prospects on those social sites.

Salesforce Marketing Cloud and Journey Builder are generally available today for customers. Journey Builder pricing starts at $3,750 per month. New Journey Builder activities, triggers and events with Sales Cloud and Service Cloud will be available in the fourth quarter of this year.

Active Audiences, meanwhile, is generally available today for customers. New Active Audiences display features are expected to be generally available in the third quarter. Active Audiences pricing starts at $4,200 per month.

 

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