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Salesforce launches 'reimagined' customer-service, sales software

Chris Kanaracus | Oct. 8, 2014
Salesforce.com has given its customer-support and sales software new names and announced a slew of additional features in advance of its annual Dreamforce event, which kicks off next week in San Francisco.

While the company continues entering new business lines that expand its reach beyond CRM, Salesforce.com customers are apparently waiting with their wallets open.

Some 71 percent of Salesforce.com customers surveyed by consulting firm Bluewolf said they planned to increase what they spend with Salesforce.com over the next year.

Out of that group, 12 percent intend to spend at least 50 percent more on the vendor's products, according to Bluewolf's "State of Salesforce" survey, which used data gathered along with the MIT Sloan School of Management. The survey garnered responses from more than 1,000 Salesforce.com customers.

 

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