Indeed, predictive analytics has been an increasingly significant part of the marketer's toolbox for some time, and vendors including Pegasystems have been applying such capabilities to CRM.
"I think more than any other move, such as IoT, AI is the next big thing we need to focus on," Pombriant said. "If IoT is going to be successful, it will need a lot of good AI to make it all work."
New Einstein features will start to become available next month as part of Salesforce's Winter ‘17 release. Many will be added into existing licenses and editions; others will require an additional charge.
Also on Sunday, Salesforce announced a new research group focused on delivering deep learning, natural language processing, and computer vision to Salesforce’s product and engineering teams.
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