InDesign CC watch
Within the designer community, there's been an uptick in the general buzz recently around a "comeback" for Quark, especially in light of the hostility some have directed toward arch-rival Adobe InDesign over the company's switch to the Creative Cloud subscription model.
While Quark is watching that conversation with some interest, Drake anticipates that many Adobe customers will--despite their current reservations--eventually adopt Adobe's cloud model. "I think it's a bit premature to forecast Adobe's demise. I'm sure that many customers will move to Creative Cloud, even those who at this point are objecting to it."
While Drake considers Quark's pricing updates ahead of version 10 as a separate issue, he says Quark is nonetheless "completely open to having a special offer in this area and would love to hear from InDesign users who are interested in making the switch. If demand is sufficient I'm sure we can put together a compelling offer," he said.
Quark also estimates that many users--perhaps as much as 50 percent of the market--have both QuarkXPress and InDesign licenses; those users vary in terms of the versions they use and the percentage of their work they do in each tool. "It might be more a case of customers that have QuarkXPress starting to use it more rather than explicitly switching," Drake said.
QuarkXPress 9 costs $849 and runs on Mac OS X 10.5.8 or later and Windows XP (Service Pack 2 or 3), Windows Vista 1.0, or Windows 7. Upgrades are $349.
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