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Q&A: We aspire to building a "second home" in China: SAP

Zafar Anjum | Sept. 9, 2013
We aspire to building a "second home" in China, contributing to China's sustainable growth and the realisation of the "China Dream", says Stephen Watts, President of SAP Asia Pacific Japan.

Southeast Asia is also a market that has seen good growth. The appointment of a new managing director for Southeast Asia, Francois Lancon, enhances the company's leadership skills in this multi-country, multi-cultural market unit and has led to a quarterly growth of 28.2 percent in software in the latest quarter (Q2 FY13) as well as YoY growth in cloud.

After Cloud and Big Data, IT companies are now talking about the Internet of Things. Is that the next big trend? 

I wouldn't call the Internet of Things the next big trend. It's a reality today. In most organisations, proprietary information is lodged in databases and analysed in reports and then rises up the management chain. Information also originates externally-gathered from public sources, purchased from information suppliers or harvested from the Internet. But the predictable pathways of information are changing in a way that the physical world itself is becoming a type of information system with actuators and sensors embedded in physical objects that are linked through wired and wireless networks. These networks create huge volumes of data that flow. When objects can both sense the environment and communicate, they become tools for understanding complexity and responding to it swiftly.

So, cloud computing and big data analytics are playing a major role in providing enterprises with the tools they need to take advantage of the information assembled through the Internet of Things and turn data into valuable information for business decisions in real-time.

Is there any other trend that you see emerging on the horizon?

Another trend is driving eCommerce across devices and channels in a unified, seamless manner.

The future of commerce and customer engagement is about helping enterprises to deliver relevant, contextual and consistent experiences for customers across all their digitally-enabled interactions. For example, a user might become aware of a new product through social media, conduct research on a review site, compare prices through different websites and online stores and finish the purchase/transaction on a smartphone. SAP recently acquired hybris and the combination of hybris' omni-channel commerce solutions with SAP's in-memory, cloud and mobile innovations will facilitate customer insight and engagement for purchases across different devices and channels.

 

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