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Q&A: Fuji Xerox President on the Necessity of Change

F.Y. Teng | Oct. 7, 2013
Tadahito Yamamoto's transformation agenda for one of the world's leading business communication solutions provider.

But, as you said earlier, the enterprise ICT landscape has changed, and new areas in technology development, deployment and use offer opportunities for nontraditional ICT companies to explore and grow business...
Yes. The key things now are the cloud and mobility. Both represent opportunities for us. We used to deliver our document and content management solutions across just client-server type environments. In such set ups, the copier, the multifunction printer functions as a scanner, taking in editable document images et cetera, which are then distributed across what were essentially client-server setups and then sent out across larger networks.

Now there's mobility and the cloud, and there's increasing takeup of the smart office concept by companies. Now, people can practically have secure access to their business documents from just about anywhere as long as they have web access, and some are already doing so. And where they have access, they may need to have output too. We can assist them with the input, the secure access as well as the output. That means tremendous business opportunities for us. We have the means to help our customers change the way they handle communications on all fronts. By extension, we can have a hand in transforming the way their management and staff, and their business operates.

At this time, we can already see to providing them with the traditional in-office document- and content-management, and business communications infrastructures they need as well as the same functionality across mobile, smart-office channels via cloud systems.

Please elaborate on some of the programmes you've brought into the business that are meant to drive your new businesses.
Our guiding principle is to provide value to customers in document services and communications. Our approach to that is to add value to the technology we provide. For instance, our copiers and printers are not merely there to duplicate information. They can translate documents.

Further, our imaging technology is now advancing toward recognition of handwritten information. [Ref. a new technology announced by the company in April this year that creates "software that mimics the mechanism of human visual information processing" in order to learn to read text written by certain hands.]

In the cloud and mobile solutions space we have a suite of services that include the Working Folder, which enhances customers' document management capabilities [by giving them secure web access from anywhere off any device to their business documents for retrieval, editing, storage and distribution], and the SkyDesk Media Switch-a cloud service that links paper documents to multimedia using Embedded Media Markers-for enhanced multimedia communications. Of course, the Scan Translation Service is another example of one of our very successful cloud programmes.


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