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Q&A: Evolution of the broadcasting market in Asia

Zafar Anjum | June 27, 2013
Driven by the convergence of web and traditional broadcast mediums, broadcasters now need to be able to deliver differentiated personalised services across a range of screens, says Deepakjit Singh, Managing Director, Asia, Encompass Digital Media.

Encompass MegaPod

Driven by the convergence of web and traditional broadcast mediums, broadcasters now need to be able to deliver differentiated personalised services across a range of screens, says Deepakjit Singh, Managing Director, Asia, Encompass Digital Media.

Can you give us a sense of the broadcasting trends in Asia Pacific? What are the technologies that are disrupting the prevalent business model? 

A recent report by Ovum in October 2012[1] entitled "2013 trends to watch: Media and broadcast technology" has indicated that looking ahead, the value of the premium video industry will continue to be in linear video services, but the growth area will be on multi-screen services. At the same time, continued investment in web-delivered content services and the developing role of the second screen will dominate the evolution of the broadcast market.

Also driven by the convergence of both web and traditional broadcast mediums, this means that broadcasters now need to be able to deliver differentiated personalised services across a range of screens in scale so as to deepen customer/client relationships.

The launch of the MEAGPOD is therefore timely since it will allow content owners looking to grow in this dynamic region an opportunity to leverage technology to deliver content on multiple screens. At the same time, in view of providing quality customer relationships, the MEGAPOD will allow us to improve response time with an automated switch-over feature to back up content; with a multi-tiered problem escalation and resolution approach. What this means is that our clients will have a fail-safe and higher quality service from us.

This will increase the flexibility to provide the content on multiple screens at a lower cost, thus increasing the opportunity for the content owners / broadcasters to protect their margins in the highly competitive market place.

Do you think streaming is the future form of cable TV?

Three main developments in terrestrial broadcasting will determine the trends in broadcasting:

1.       The fast expansion of high capacity data networks that offer broadband Internet access, making the Internet an increasingly important means of delivery

2.       The continued evolution of digital broadcasting technology, resulting in a considerable increase of the capacity in the transmitted bandwidth and enabling more services, better picture quality and improved coverage

3.       Better encoding technology to be able to provide a better quality picture at a lower bit rate

While there is the fast expansion of high capacity content networks that now offer consumers broadband Internet access and numerous platforms for streaming, I believe that cable TV will still continue to dominate the market in view of better quality user experience nearly every time over Internet video/TV. While it may be expensive to deploy Cable TV, the technology is one that surpasses Internet video/TV as it is reliable and is easy to use.

 

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