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Q&A: Big Data has to be fast

Zafar Anjum | July 23, 2013
Big data is irrelevant unless results come fast, says Patrick Lo, Regional Marketing Senior Manager for the CE & Datacenter Division, WD Asia Pacific. He also elaborates on storage trends in the region.

With today's unprecedented data growth and the ever changing business landscape, the implied storage challenge/opportunity is to render massive amounts of data in a manner that complies with the user experience requirements.

One of the key focus areas for us is to understand the industry and our customers to constantly innovate. Today, every technology from big data, cloud computing, to smartphones all require some form of storage and our focus since the inception of WD is to provide a range of technologies to ensure our customers have the most suitable options to help them achieve their business objectives.

What is WD doing to take advantage of the emerging storage trends?

We are constantly in touch with our customers and understand their needs, as well as the industry trends. One of the most common feedback we've heard time and time again from our customers is the challenge of rendering massive amounts of data in a manner that complies with the user experience requirements. As a result, we've ensured that we have the necessary storage building blocks for every cloud data centre from small office NAS solutions to large enterprise data centres. For example, our WD Se drive is optimised to meet the needs of SMB to high-end NAS systems; WD Re for durable capacity storage for high-availability deployments; and WD Xe for high-density performance storage for demanding applications.

Give us a glimpse of your business in Asia

Asia continues to contribute to more than half of WD's revenue, and another area of growth for the company is the steep rise in HDD demand for video surveillance spurred by the need for greater safety in some Asian countries, hence for more data being used.

How do you see your growth in the region?

In FQ3'13 financial report, Western Digital total revenue was US$3.8 billion, with APAC having 51 percent share. While I may not be in a position to discuss growth in this region, we are constantly in touch with our customers and understand their business needs and trends in the region. With the introduction of new technologies and the constantly shifting landscape, we are excited by the possibilities and opportunities in the region.

 

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